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Blog


04
Jan
I want to be at the top of the list at Google and Yahoo. Can you do this for me?

Anyone who says an unequivocal yes to this is also probably going to ty to sell you beachfront property in Arizona too. The answer is yes and no, though this video pretty much sums up our approach to search engine optimization:

We build your site to be search engine friendly.  This would take days to explain in minute detail, but the basics are:

  • Our stores and our Content Management Systems automatically feed your site’s sitemap to Google every day.
  • We use modern W3C-recommended coding practices.
  • We separate layout code from content as much as possible, keeping your site’s keyword density as high as possible.
  • Our CMS systems and stores automatically update meta information based on the content of the page.
  • We follow a logical content structure whenever possible.
  • We encourage search engine friendly design practices.
  • We guide you along the path of keeping your site’s content fresh and relevant.

What we won’t do:

  • We won’t try to trick search engines into thinking your content is relevant if it is not.  If you want to perform well in searches, you must diligently provide relevant content to the world, with your website being your broadcast tool.  Why do you think this blog is here on our site?  We’re practicing what we preach, and it works.
  • We don’t sell search engine optimization as a standalone service here.  Because we feel that good optimization is a part of a site’s structure and content, we feel that offering search engine optimization as a product for sites we’ve not built would be dishonest.  We’re happy to offer you suggestions along SEO lines, though most of them are already published right here in this blog post.

When your site is built, we prepare it for submission to the major search engines, and then we submit it to several of them. Your ranking depends on many things, but the one all-important thing is PAGE TEXT. Google reads your site’s page text, and they’ve developed a very sophisticated system of determining a website’s relevance to any given search term based on that page text.

So if you want to do well in the search engines, you’ve got to have good, relevant content on your site, and it has to be presented in a way that search engines can read. We can help with all of this.

Other factors are: how well your meta keywords match the search terms, relevance (based on how many other sites have links to yours), image ALT tags, and just plain time. If you’ve been around for a while, have lots of friends on the internet, and lots of people have clicked your link at Google, then chances are, you’ll be moving up the list. If you insist on having a homepage that is 100% Flash or 100% graphics, and then you refuse to participate in a link exchange with other sites, then your search engine placement is going to suck.





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