Tips Trends and Topics

I found this article today that has a few useful tips about how a business can leverage Twitter to its fullest:

http://www.makeuseof.com/tag/10-innovative-ways-to-use-twitter-for-business/

Recently, a friend contacted me to ask some advice about assessing web firms. He was in China sourcing product for his new startup company, and was looking to work with Chinese web developers for his startup’s eCommerce website. He had seen a range of bids come in at a wide variety of price points, and wasn’t sure what to look for. He had a lot of questions for me. Here is my response to him.

Requiring a customer to create an account is fine for a store I shop at all the time. When I visit the same place repeatedly, I tend to remember my password. Or at least Firefox remembers it for me. So no prob. But if you’re like me, you’ve got a gazillion usernames and passwords to remember by now. So what happens when you return to a store that you’ve not visited for a year or two?

A couple of years ago I met John and Linda Burroughs at a mixer hosted by my friend, winemaker Ryan Beauregard.  John was in the process of starting a new local bank:  Lighthouse Bank.  I was asked to come in and do some design work for them, and in the process of that I got […]

A couple of years ago a baker, a sockmaker and a… coffee maker started a grassroots organization in Santa Cruz in an effort to try to educate the public about the community benefits of shopping with independent, locally-owned businesses.